Podcasting has come a long in a relatively short space of time. Things have contracted somewhat in more recent times, but generally, the industry is a positive place. Few people know more about it than Bryan Barletta of Sounds Profitable, an organisation advocating for, and producing research on, the podcast industry. He joined this week’s show to explain how podcast advertising really works and what the thinks the future of the medium is.
One key point that came out of the conversation was the impact of Spotify. The company may have had to roll back on commissioning original content and stop waving big cheques around. However, both in its adtech acquisitions and its original content production it advanced the podcasting industry as a whole significantly in just a couple of years.
Unifying Programmatic Buying - Sounds Profitable
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How Spotify Advanced Podcasting