Rolling Stone is one of the iconic media brands, covering the crossover of music, culture and politics in a unique way. Just over a year ago, it was announced that there was going to be a UK sister to the US-based publication. The small team behind it was, at the time of recording, preparing its sixth print edition, whilst also producing a regular stream of online stories.
One of those in the team that launched the UK magazine is News Editor Nick Reilly. He joins host Charlotte Henry to discuss that launch, creating a UK voice for Rolling Stone, and collaborating with colleagues across the Atlantic. The details of how they decide what works for a UK audience whilst making sure to leverage the power that comes with the Rolling Stone brand are particularly interesting. The work done during Glastonbury, including interviews with artists performing at the festival, is a good example of this.
Thank you to Business Capital Providers for sponsoring the show. Go to bcproviders.com/addition to find out how you can get funded for as much as $250,000 in as little as 72 hours.
How Rolling Stone Came to The UK