YouTube Beats the BBC

Sort of.

A fascinating bit of data from Jake Kantar at Deadline. He revealed that in the last quarter of 2025, YouTube beat the BBC’s monthly viewing figures, as measured by Barb. That’s every linear BBC channel. Combined.

T&C’s apply, of course. As Kantar noted: “Barb’s figures offer just one measure of reach. On others, the BBC remains comfortably ahead of You…