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The start of a new year always leads to people making predictions. The media industry has been particularly chaotic and difficult to predict in recent times. That’s why reporting on it is both fun and important. My predictions tend to miss the target spectacularly, but I thought I’d have a go to kick off the year!
At Least Two Streaming Services Will Merge.
I do not think we can expect The Great Rebundling to take place this year. However, it is pretty clear that the number of streaming services available is simply not sustainable. The big streamers like Netflix will continue to dominate, but we may well see some of the others package themselves together. We know that Warner Bros. Discovery and Paramount have already held talks.
Blogging is Back
More and more publishers and creators are realising the importance of owning your platform and content. Remember when we nearly lost TikTok last year?! With Twitter an increasingly unusable mess, and Thread good but far from dominant, I think there will be an increasing return to blogging as a way of producing short(er)-form original content. Video will still be massive, but for those who want to type, blogging could prove to be powerful once again. (It’s why I have a blog to accompany this newsletter!)
Elon Musk Will Sell Twitter
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